Opening Digital Markets: Battle Plans and Business Strategies for Internet Commerce Walid Mougayar

ISBN: 9780070435421

Published: December 9th 1997

Hardcover

336 pages


Description

Opening Digital Markets: Battle Plans and Business Strategies for Internet Commerce  by  Walid Mougayar

Opening Digital Markets: Battle Plans and Business Strategies for Internet Commerce by Walid Mougayar
December 9th 1997 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 336 pages | ISBN: 9780070435421 | 6.11 Mb

A lot of writing about electronic commerce has been problematic: many authors describe a cutting-edge infrastructure theyve created, but ignore larger strategic issues. Others stick to generalities to such an extent that their books provide no realMoreA lot of writing about electronic commerce has been problematic: many authors describe a cutting-edge infrastructure theyve created, but ignore larger strategic issues.

Others stick to generalities to such an extent that their books provide no real technical advice for someone trying to architect an Internet commerce business. Opening Digital Markets: Battle Plans and Business Strategies for Internet Commerce, Second Edition, manages a reasonable compromise between these extremes. It provides a basis for evaluating electronic commerce technologies in the context of an organizations larger issues--technological, organizational, legal, and cultural.

The book presents a strategic outline for an e-commerce architecture rather than specific recommendations about which payment system, rapid application development environment, or server back-end to adopt. It talks generally about providing the level of systems integration necessary to give customers a persuasive electronic buying experience, along with some general case-study information.

As such, it tells a persuasive story and provides some firm business sense for the planner, manager, strategist, and even the developer, despite the fact that, in many areas, the guide raises more questions than it answers.



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